5 Factors in Selecting a Multicultural Agency in Phoenix

Multicultural agencies have gone through a wild ride since the rise of culturally segmenting market types started in the early 1990’s.  Marketing and advertising dollars skyrocketed and everybody hit the Rolodex for a local agent that could land an introduction with the few agencies that were specializing in culturally appropriate messaging, visuals and production.

That “trend” never was a trend.  Instead, it was the start of a critically important strategy that included the attention of the the fastest growing consumer spenders in the nation.

How a Community Sponsored Event Can Grow Your Business

Marketing strategy including advertising spend is a critical component of a successful company’s annual growth.  That perfect blend of traditional channels mixed with healthy doses of digital, experiential, and relational can make or break your goals.  The question is what is the right balance and how much should you allocate for each.  While we don’t give our “bread & butter” formulas for free, we do have one piece of advice.

Include community events or experiential in your marketing mix.

Here’s why.