5 Factors in Selecting a Multicultural Agency in Phoenix

March 11, 2019
March 11, 2019 ARVIZUADMIN

Multicultural agencies have gone through a wild ride since the rise of culturally segmenting market types started in the early 1990’s.  Marketing and advertising dollars skyrocketed and everybody hit the Rolodex for a local agent that could land an introduction with the few agencies that were specializing in culturally appropriate messaging, visuals and production.

That “trend” never was a trend.  Instead, it was the start of a critically important strategy that included the attention of the the fastest growing consumer spenders in the nation.